๐ฏ Performance Marketing Training
Run Ads That Make
Real, Measurable Money. Become a job-ready performance marketer by running real paid ad campaigns for actual clients, not theory. Master Meta Ads, Google Ads, funnels, tracking, and ROI optimization, the exact way professional agencies scale brands profitably.
Real, Measurable Money. Become a job-ready performance marketer by running real paid ad campaigns for actual clients, not theory. Master Meta Ads, Google Ads, funnels, tracking, and ROI optimization, the exact way professional agencies scale brands profitably.
Mode Online & Offline (Kolkata)
Level Beginner โ Job-Ready
Projects Real Ad Campaigns
Certificate Verifiable
๐ ๏ธ100% PracticalRun real ad campaigns from day one.
๐คReal Client CampaignsManage live ad budgets.
๐ผPlacement SupportPortfolio, interviews & job assistance.
๐CertificationIndustry-recognized & lifetime valid.
About the Course
Marketing You Can Actually Measure in Rupees
Performance marketing is all about results, every rupee spent is tracked, optimized, and tied to real outcomes. In this program you'll master the complete paid advertising system: Meta Ads, Google Ads, funnels, conversion tracking, retargeting, and scaling, the way professional agencies run profitable campaigns.
You won't just learn theory. You'll plan, launch, and optimize real ad campaigns for actual DIGIBROOD clients, build a results-based portfolio, and graduate ready to work as a performance marketer, media buyer, or freelance ads expert.
What's New & In-Demand You'll Master
- โ Meta Ads & Advantage+ campaigns
- โ Google Ads (Search, Display, Performance Max)
- โ Conversion tracking & pixel setup
- โ Funnels & landing page optimization
- โ Retargeting & audience strategy
- โ Scaling campaigns & ROAS optimization
Tools & Technologies
Master the Performance Marketing Toolkit
You'll get hands-on with the exact tools professional media buyers use.
๐ Meta Ads Manager
๐ Google Ads
๐ Google Analytics (GA4)
๐ท๏ธ Google Tag Manager
๐ฏ Meta Pixel & Conversions API
๐ Looker Studio (Reporting)
๐งฒ Funnel Builders
๐จ Ad Creative (Canva)
๐ Keyword Planner
๐ค AI for Ad Copy
๐ฑ Landing Page Tools
๐ฐ ROAS & Budget Tracking
Course Syllabus
A Practical, Module-by-Module Roadmap
Each module ends with hands-on work, so you're running real campaigns throughout.
- What performance marketing really is
- Key metrics: CPC, CPM, CTR, CPA, ROAS
- The performance marketing funnel
- Setting goals & KPIs
- Practical: map a campaign goal to metrics
- Business Manager & Ads Manager setup
- Campaign, ad set & ad structure
- Objectives & campaign types
- Account hygiene & best practices
- Practical: structure a complete Meta campaign
- Core, custom & lookalike audiences
- Retargeting warm audiences
- Audience research & testing
- Advantage+ & broad targeting
- Practical: build audiences for a real campaign
- High-performing creative principles
- Writing scroll-stopping ad copy
- Image, video & carousel ads
- Using AI for creatives & copy
- Practical: create a full set of ad creatives
- Installing the Meta Pixel & events
- Conversions API & accurate tracking
- Google Tag Manager basics
- Tracking real conversions & sales
- Practical: set up full conversion tracking
- Search, Display & Performance Max campaigns
- Keyword research & match types
- Writing high-CTR search ads
- Bidding strategies & quality score
- Practical: launch a Google Search campaign
- Building marketing funnels
- Designing high-converting landing pages
- Matching ads to landing pages
- Reducing cost per lead/sale
- Practical: build a funnel for a campaign
- Reading data & making decisions
- A/B testing creatives & audiences
- Cutting wasted spend & improving ROAS
- Scaling winning campaigns profitably
- Practical: optimize & scale a live campaign
- GA4 & campaign analytics
- Building reports in Looker Studio
- Calculating ROAS & profitability
- Presenting results to clients
- Practical: build a performance report
- Run a real campaign for a DIGIBROOD client
- End-to-end: strategy โ launch โ optimize โ report
- Build a results-based portfolio
- Resume, freelancing & interview preparation
- Practical: deliver real campaign results for your portfolio
Practical Training on Real Client Projects
This is what sets DIGIBROOD Academy apart. You don't learn on theory, you run real ad campaigns with real budgets.
๐Meta Ad CampaignLaunch a real Facebook/IG campaign.
๐Google AdsRun a real Search/PMax campaign.
๐งฒLead Gen FunnelBuild a real lead generation funnel.
๐ROAS ReportTrack & report real campaign ROI.
Who Should Join
This Course Is Perfect For
๐Students & FreshersStart a high-paying ads career.
๐งโ๐ผFreelancersOffer ad management as a service.
๐ฃMarketersAdd paid ads to your skill set.
๐Business OwnersRun profitable ads for your brand.
๐eCommerce SellersScale your store with paid ads.
๐Career SwitchersMove into in-demand media buying.
FAQ
Questions, Answered
No. We start from the basics and take you to a job-ready level with hands-on practice on real campaigns, no prior experience needed.
Yes. Since DIGIBROOD is a working agency, you'll run real campaigns with real budgets and graduate with a results-based portfolio.
We guide you on practice setups and small test budgets, and you'll work on real client campaigns as part of the program. We explain everything before you spend anything.
Both. Join live online from anywhere, or attend offline classes at our corporate HQ in Dakshineswar, Kolkata.
Yes. You earn a verifiable certificate and get 100% placement assistance, including portfolio building, interview prep, and referrals.
Start Running Ads That Get You Hired.
Next batch starts โ. Seats are limited, enroll now and build a real campaign portfolio.